 |
 |
|
|
As for Public Relations, The Public Relations Committee (chaired by Kunio Tanabe) plays a key role in publicizing the 41st AM Show, doing its best to lure as many operators as possible to visit the show, and promote the Show to light users such as female players and families. As usual, we will provide, in advance, each media with the information about the 41st AM show, and some facilities to promote media coverage. We will promote the AM show to light users such as parents of the lower grade elementary school students through gift planning or advertising in magazines. Also we will advertise the AM show in the Official Item for the first time, which is a new development. As for transport advertising, (for instance, billboard or poster at an airport or a station) hanging advertising posters will be deployed in trains like last year. And in addition to amusement facilities such as game centers centering abound the metropolitan area, posters will be put up in those amusement related facilities and schools related to the development of game software, to lure as many young people as possible. The motivating design stands out in the posters this time. In the posters, the expression 'remember!' is stressed, implying that you need to use your brain to play games. Each exhibitor company can go to the AM show Web site and edit their company's part directly. On the Website, there will be a bulletin board, which is very attractive because of its ability to be updated rapidly, providing each company's event information. The Web site address is http://www.am-show.jp. You can also get the information about the AM show through the i-mode service. Advance tickets will be on sale at major play guide centers and convenience stores, as well as reservation windows at JR stations, the so- called "Midorino Madoguchi". Development of the advertising in each distribution channel has been expected, not to mention the diversification of distribution channels. We are also planning to provide information to the visitors through Hello-dial of NTT. |
|
|
 |
| | BACK | |
